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Open Source Summit + Embedded Linux Conference North America... has ended
May 18-20, 2026
Minneapolis, MN
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Note: The schedule is subject to change.

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Tuesday May 19, 2026 11:55am - 12:35pm CDT
Traditional developer relations relies on metrics that favor product adoption, but successful open source developer relations demands a more nuanced approach. Your organizational role in and goals around open source projects dictate your strategy.

We'll first dissect where and how open source developer advocacy diverges from proprietary developer relations strategies. We’ll then dive into four distinct engagement models, metrics of successful advocacy in each, and why success in one cannot necessarily be transferred to another:
* The Adopter: Companies advocating for an open source technology used heavily internally.
* The Champion: Companies serving as a major contributor to a mature open source project and its ecosystem.
* The Business: Companies building a commercial offering around an existing open source technology.
* The Founder: Companies open sourcing a new project and building its community from zero.

Attendees will leave with a clear framework for diagnosing their organization’s role in the open source ecosystem and an understanding of the which metrics, communication channels, and contribution strategies will actually lead to sustainable community growth and impact.
Speakers
avatar for Danica Fine

Danica Fine

Sr. Manager, Open Source Developer Relations, Snowflake
Danica began her career as a software engineer in financial services and pivoted to developer relations, where she focussed primarily on open source technologies under the Apache Software Foundation umbrella such as Apache Kafka and Apache Flink. She now leads the open source advocacy... Read More →
Tuesday May 19, 2026 11:55am - 12:35pm CDT
200J (Level Two)

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